I can pause it and let it get a little behind. The commercials and programs are indexed, so I can resume play, then skip through the commercials one at a time until the program I want comes back on.
Judy has an even better radio in the Chrysler. When she pauses it, the current content shows on the screen as a list. We can watch the list grow as they run commercial after commercial, until the program comes back on. Then, without having to hit play and skip through all the commercials, we can just touch the screen to pick where the program resumes and go straight to it.
Nicely done.
Of course, that begs one to wonder what that does to the cost and value of television and radio advertising. What is it worth to the advertisers, if listeners don’t have to sit through it? Have they noticed we’re not listening?
No comments:
Post a Comment