It's ironic

We work so hard all year long to be responsible. It’s a team of ten people doing everything that needs to be done to produce the billings we generate. We’re careful with what we spend. The finances all have to come out right at the end of the year so we can do it all again the next year. Then, when it’s time to go to a conference about the best ways to run a business, we end up in a lavish place like this. The AICPA holds the Practitioners Symposium at excellent conference facilities every year.

It’s funny how it works though. This is the best place to be to do what needs to be done. We have to be this far away from the real world; away from the distractions of work and our normal lives. We get complete separation and we’re free to really think about what we do and how we do it. This may be the most important thing we do for our business all year.

Those were long days at the conference. Ten hours a day of nonstop presentations and interactions. We spent long days working through it all afterward too, but we spent them poolside.

It was a good place to be, and we came away with a good plan. We need to upgrade some equipment and software. We can improve how we monitor the workflow so we always know what’s where. We can better integrate the technical tools we use so it takes less time to use them.

We know what to do to improve the process. Now, all we have to do is hang on to the vision and execute. That’s always the biggest challenge, not coming up with a plan when that’s the only thing going on, but executing the plan when everything else is going on all around us.