Conference

It was a good conference in Las Vegas. It’s a conference for small firm owners, so we always get lots of good business ideas. This year, we had an additional agenda. We’re at capacity for our mobile office jobs, but there is more demand for what we do. It’s fun to promote what we offer, but we can’t do that without adding capacity. We want to recruit another team or two to do what Judy and I do, travel around Colorado and New Mexico in an RV, working with nonprofit organizations. How hard could that be? All we have to do is find the intersect between the population of Certified Public Accountants, and the population of people who have RVs and want to live full-time in them. We’ve put some ads out, but haven’t had any qualified responses yet.

So we went to the conference armed with handouts. At the roundtable luncheon for small firm owners, we always break into discussion groups. I presented my problem to the discussion group. The moderator got hold of it and had me present it to the entire room.

A couple days later, at the breakout session for building a specialty practice, I got called on again to explain to the full room what we’re doing for a niche practice and what we’re looking for. I was introduced with references to old hippies, Bob Dylan, and Willie Nelson.

Lots of good exposure; a few hundred people heard about us. Nothing has come of it yet, but I’m sure we got a lot of people thinking. We handed out cards, so no telling who will get in touch with us.

It was a good conference.